XGIMI Mira Adds a LAYER of Subtle Materiality Thanks to Benjamin Hubert


Designed by Benjamin Hubert’s studio LAYER, the XGIMI Mira short throw projector reflects a brand evolving from a tech-focused venture to one with a growing understanding about the importance of form not solely serving function. A handsome follow up to the HORIZON Ultra  – a more traditional projector requiring a fair distance from unit to screen – the fabric wrapped Mira houses within it not only the means to conjure a 100-inch picture upon a wall or screen from mere inches away, but also integrates a Harmon Kardon 2.1 audio system and smart TV capabilities for a simplified, yet comprehensive home theater experience.

Front view of the soft earth tone fabric covered XGIMI Mira ultra short throw projector. Unit has soft curves and brushed metal edge detailing.

Compared to XGIMI’s current ultra short throw model, the Mira also shares some spiritual similarities with Hubert’s work for Bang & Olufsen. Where the B&O Balance was dressed in wool textile emphasizing the speaker’s drum-spun verticality, the Mira’s fabric-draped form is intended to neutralize the “black box” presence of technology housed within it, softening the silhouette into a shape closer hewn to a piece of home decor.

Overhead angled view of two XGIMI ultra short throw projectors corners, showing the fabric cover design done in neutral tones.

“At LAYER, we have developed a new approach to home technology, using tactile materials, a soft palette, and gentle forms that make it more welcoming and less obtrusive in the interior,” says LAYER Design Founder, Benjamin Hubert.

Angled view of two XGIMI ultra short throw projectors corners, showing the fabric cover design done in neutral tones.

Close up detail of XGIMI Mira UST projector's side perforated speakers.

The two 8W Harman Kardon speakers are supported by a 15W subwoofer, and support both Dolby Audio and DTS:HD output.

Announced in China, the laser projection TV is listed as capable of creating a 100-inch picture from about 9.4-inches distance, with a maximum brightness of a fairly modest 900 lumens. XGIMI is also including an art frame/projection screen coated to improve the reflection of projected light for a brighter picture with improved contrast. Taking cues from Samsung’s The Frame, the screen is also designed to operate as a museum gallery sized artwork display furthering its utility as a decorative display as much as a home theater solution.

LAYER XGIMI Mira short throw projector 10.jpg

Front view of the soft earth tone fabric covered XGIMI Mira ultra short throw projector. Unit has soft curves and brushed metal edge detailing, and it is projecting an image of enormous snowcapped mountains positioned on the floor and in a darkened room.

Launched at the 2023 edition of the IFA Berlin trade fair in Germany in September, XGIMI has yet to release pricing for the United States market. But if the exchange rate informs a ballpark figure, the 6,999 Chinese Yuan priced projector should come in at or near $1,000.

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