At Who What Wear UK, we don’t really subscribe to the notion of something being “in” or “out”. If you like a trend or a particular item of clothing, there’s merit in that, and we would never want to make you think otherwise. And whilst we do our best to guide our readers to fresh fashion and new trend developments, we always implore you to decide for yourself whether or not it’s something you want to add to your wardrobe. Still, that doesn’t mean our editors (myself included) don’t have their own opinions on such matters. When it comes to our individual tastes, some trends hit the mark and others we deliberately swerve, because blindly following fads is, thankfully, a thing of the past!
So, as we find ourselves in a new year, in the interest of understanding what’s making our editors tick right now, I thought I’d ask them which trends they’re excited to get involved with versus the ones they’re happy to sit out on. Like I said, this is personal opinion—please don’t take it to heart if an editor isn’t as into a specific aesthetic as you are! We run a fashion democracy here.
So, scroll on to see which 2024 fashion trends our editors are wearing, and perhaps more interestingly, which they’re not.