Wear Blue Eyeliner, Get Major Compliments: These 4 Are Makeup Artist-Approved


Woman wearing blue eyeliner and gazing into the camera

All it takes is a quick scroll through Instagram or TikTok to see that blue eye makeup is having a moment. In fact, according to a Pinterest trend report, searches for blue eye shadow are up 65% this year. It makes sense. After all, people are turning away from minimalist makeup in favor of bolder and brighter looks, and I, for one, am extremely pleased with the shake-up. Don’t get me wrong; I love a no-makeup makeup look as much as the next person, but as a beauty editor, I crave color and variety.

Don’t think the blue makeup trend stops at eye shadow. Lately, people have been showcasing some seriously stunning blue eyeliner looks. Whether it’s a swipe of cerulean or a flick of deep, navy blue, this is a 2024 trend that works for every aesthetic, eye color, and skin tone. Ahead, learn how to apply blue eyeliner straight from celebrity makeup artist, Tobi Henney. Then, shop her top blue eyeliner recommendations (plus a few from your friendly neighborhood beauty editors).

blue eyeliner on brown eyes

Henney has some advice to share on how to apply blue eyeliner like a pro. Start by choosing your preferred shade. If you don’t know your preferred shade, experiment with a mix of blue hues. “I love a mix [of blue shades] depending on the skin tone and the brief,” Henney says. “Navy blues are always great as an alternative to black liner.” Next, consider the medium. In other words, if you’re using a pencil eyeliner, the application process will be slightly different than if you’re using a liquid eyeliner.





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