Who would’ve guessed that in 2024 Toyota would be the company churning out a wide variety of performance cars? Once considered the epitome of A-to-B commuter devices, Toyota now has several exciting cars under its Gazoo Racing banner, and a new trademark filing could mean yet another.
AutoGuide unearthed Toyota’s filing for the GR GT trademark with the European Union Intellectual Property Office. The “GT” moniker, usually reserved for elite performance models, immediately fueled speculation that it would be for a range-topping track weapon. A super-Supra sports car, if you will.
The obvious candidate would be the street-legal version of Toyota’s GT3-class race car. We’ve already seen patent renderings of it and an actual concept. The car was originally scheduled for a debut in the 2025 World Endurance Championship season, but last summer the team director said that the race car was being delayed one year to align with the production car’s launch in 2026. WEC homologation rules stipulate that 300 road cars must be built in order for the race car to compete.
There was some question of whether the car would be branded a Toyota or a Lexus. The team believed at the time that the powers that be were leaning toward Lexus. The appearance of the GR GT trademark could mean that the decision makers have changed course and that the GT3 racer will be a Toyota. Or it could mean both Lexus and Toyota will each get a version.
But given that Lexus is trying to go all-electric, the Toyota branding makes more sense. Also, we would be remiss if we didn’t mention the GT3 concept’s uncanny resemblance to the Mazda RX-Vision. We know Toyota is fond of partnering with other carmakers to build sports cars and Toyota owns 5% of Mazda. Do with that information what you will.
No matter what it’s named, a camouflaged version of the car has already been spotted testing at Fuji Speedway in central Japan. With the GR86, GR Yaris, GR Corolla and GR Supra already on the docket, as wells cars like the IS 500, RC F and LC 500 in the Lexus stable, Toyota is an unlikely manufacturer committed to keeping enthusiasts’ cars alive.