Top Makeup Artists Say These 12 Trends Will Dominate in 2024


It’s that time of the year when we start looking forward to the trends of 2024. As a beauty editor, I’ve been reflecting on the trends that we’ve seen this year, and wondering what will come next. The past 12 months has seen several trends come and go, all thanks to the power of TikTok and Gen Z’s influence. Take summer’s ‘strawberry girl’ makeup, which saw dewy, berry-tones on lips and cheeks. Or underpainting, the technique of applying your concealer and contour first, before applying your foundation on top for a seamless result. And then there were the several beauty aesthetics and makeup micro-trends like latte makeup and cherry cola lips that seemed to crop up each week. If there is one thing for certain, makeup trends are popping up faster than ever before, and show no sign of stopping as we head into 2024.



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