This H&M Coat Is So Good, I've Already Imagined Every Way to Wear It


When Affiliate Editor, and my trusted source of all things chic, Emily Dawes shared her passion for this elegant little wool coat from H&M, my head was turned. It had all of the vibes of a pared-back Scandi designer label, with a far more palatable price point. Yes, it is more expensive than your average H&M buy, but the fact is that the quality from the brand’s Premium Range is down to better quality fabrics, and those simply cost more money, but will last you longer and be wiser investments.

Thanks to the exaggerated oversized fit (we’d recommend sizing down), perfecty warm camel hue, shawl collar and unlined boiled-wool finish, this has all of the hallmarks of an elevated coat design. As Dawes said in her story, “this brand new piece honestly made me gasp when I saw it appear during my daily H&M check in, and I almost couldn’t believe my eyes. Minimalist, slouchy, buttery soft and in the most rich-looking colour you can wear for autumn.” Since we picked up on this chic style we have seen readers feeling the same way and adding this to cart, and editors ideating upon how they’d wear it to reflect their personal style. My aesthetic couldn’t be further from Emily’s classic, minimalist wardrobe, but we can both agree on one thing: this coat is excellent, and it can be styled in many different ways. So, rather than keeping these outfit ideas in my head, here they are for you. Hopefully it will inspire you to get additional use out of any timeless classic coat you might already own!



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