It might feel too early to start planning for summer, but trust me, if you wait until the first stretch of warm days to at least buy a new bikini, I guarantee you’ll find yourself sorting through the bare minimum of options—in other words, the scraps. Brands didn’t just drop their 2025 swimwear collections for no reason. The data supports their decision that an early release is better, even if it still feels like winter for many people. That way, shoppers can start swimsuit season immediately once summer shows its face.
I get that it’s hard to set aside time to properly swimsuit shop right now. When you finally get home after being out in the cold rain all day, scouring the internet for a new bikini isn’t a top priority. Fortunately for all of you, I scour the internet for a living, which is how I ended up looking through all of the brand-new swimwear arrivals for 2025 on a Sunday afternoon, hand-picking the very best options for the season ahead. Below, find a curated list of what’s good in the world of swimwear for summer—no long day of online shopping required.
Reformation
Joy One Piece Swimsuit
Reformation
Azores Bikini Top
MANGO
Asymmetrical Swimsuit With Metallic Detail
Massimo Dutti
Halterneck Swimsuit
Tropic of C
Equator Bikini Top
Reformation
Wailea One Piece Swimsuit
Massimo Dutti
Contrast Swimsuit
ERES
Les Essentiels Mouna Triangle Bikini Top
j.crew
Perfect String Bikini Top
HUNZA G
Petra Seersucker Swimsuit
Massimo Dutti
Contrast Bandeau Bikini Top
LIDO
Ventitre Ribbed Halterneck Swimsuit
MANGO
Striped Ribbed Bikini Top
Polo Ralph Lauren
Kennedy Bralette
Reformation
Monaco Bikini Top
MAYGEL CORONEL
Agapi Floral-Appliquéd Ruched Halterneck Swimsuit
MANGO
Leopard-Print Bikini Top