Soft Tailoring, Big Bags and Chic Simplicity: What Luxury Looks Like for 2024


Where and what we all choose to spend our money on will obviously differ depending on each individual’s lifestyle and personal taste—someone may enjoy wearing Valentino’s bold pink platforms every day, and someone else may get more wear out of The Row’s flat black ankle boots. In general, though, at Who What Wear, when we’re browsing the new season luxury drops, we do tend to lean towards recommending those more wearable, classic items—those that don’t play into trends or “It” buys so that you can be more confident you’ll want to wear them for longer. 

Once you’ve decided you’d like to invest in some key luxury buys, it can be difficult to know which items are truly worth the splurge. So, at the start of this new year, we’ve done the ‘hard’ work for you, firstly dissecting the spring catwalks to pinpoint the overarching themes that will no doubt run through the most popular designer buys of the year. As it turns out, luxury in 2024 is all about those more wearable pieces anyway, with so many designers focused on what “real” women will want to be dressing in. Think pared-back tailoring, soft textures and a relaxed simplicity that makes for comfortable wear, as well as practical bags big enough to cart around everything needed for a busy lifestyle. All with elevated detailing, of course.

Luxury in 2024 is also set to be focused around a sumptuous colour palette of rich creamy latte tones, deep cherry reds, back-to-business greys and chocolate browns mixed in with feminine, diaphanous pastels like Pantone’s peach fuzz. It’s not a million miles away from 2023’s ubiquitous quiet luxury aesthetic, but it’s also a clear progression away from neutrals alone.



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