As we kick off the fourth quarter of 2024, it’s more critical than ever for real estate professionals not to take their foot off the gas and coast through the remaining weeks of the year. With so much noise in today’s post-settlement world, those prepared and running alongside the change will be the ones ahead of the game.
If you’re ready to end the year strong and position yourself for a successful new year, the following strategies will ensure you hit the ground running as the fourth quarter gets underway.
Keep pace with the market
If you’re serious about setting your business up for success for the remainder of 2024 and into 2025, you must pay attention to what’s going on in the market—be proactive. It’s also important that you show your value to consumers while taking advantage of the value being offered to you as a real estate professional through the MLS, through your broker and through continuous education.
Pay attention to the competition
It’s only a matter of time before someone capitalizes on the new way of doing business in a positive way, so keep your ears and mind open to those who have successfully leveraged change. What are they doing to adapt, and is it something you can harness to fuel your own success?
Position yourself as a leader
Leaders lead and now, more than ever, real estate professionals are craving leadership. Not only are they looking for information, but they’re also looking for a voice of truth, reason and strength. Be willing to embrace change and position yourself as a leader in the industry to set a positive example for those around you.
Prioritize education
While keeping an eye on trends is a key piece of the puzzle, take this a step further and round out your knowledge by learning about what’s available in your local market. Carve out some time to learn everything you can about today’s consumer, and how you can use this knowledge to showcase your value. It is essential to not only learn but also act on that knowledge. It may be a new world out there full of different rules, but real estate professionals will still be an integral part—they just have to get used to the industry’s new landscape.
Recruit and retain
Although it’s an unplanned opportunity, brokers wanting to build a solid brokerage have a unique opportunity to double down on recruiting and retention by simply providing the leadership and guidance agents are craving. Keep the lines of communication open with your agents, and disclose exactly what you’re offering to those who may be looking for a new place to hang their license to help build out your business.
If you take the time to embrace the change taking place in the industry today, you’ll be well on your way to positioning yourself ahead of the competition tomorrow.
For more information, visit https://www.stellarmls.com/.
