Labubu Just Became the Fashion Girl’s Favorite Plus-One (With a New Collection Soon)

By / / Fashion & Beauty / 4 minutes of reading


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(Image credit: Getty Images)

If you’ve seen a freaky little creature nestled on the crook of your favorite influencer’s arm, you’re not alone. 2025’s biggest trend isn’t court shoes or powder pink—it’s Labubu. If you aren’t familiar with the name, you will be soon: this viral plushie bag charm has taken the internet by storm over the last few months, with celebrities like Rihanna and Lisa of Blackpink clipping the POP MART original creature onto the handles of their Louis Vuitton and Khaite bags.

For those who have been aiming to steal their look, it feels like it’s been harder than ever to acquire a Labubu—even more so than to get offered a mystical Mini Kelly—with POP MART stores and vending machines often selling out within minutes. Good things come to those who wait, though, and Who What Wear can exclusively confirm that a new Labubu collection is around the corner. Huge news for the fashion girlies!

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Launching April 25, The Big Into Energy bag charm blind box series features six of the viral furry Labubu bag charms (and an additional secret color way) donned up in a whimsical ombré color way, a first for the The Monsters series, created by Kasing Lung. The theme, Kasing explained to Who What Wear, is all about revealing a softer, more expressive side—both for the actual Labubu character and for the person wearing her.

“With Big Into Energy, I wanted to explore how emotions take shape in color and form—the quiet power of hope, the warmth of love, the boldness of happiness,” Lung exclusively told Who What Wear. “Each piece is meant to carry a feeling, like a little charm you wear to remind yourself of who you are or what you need that day. It’s a way to bring art and emotion into everyday life— playful, personal, and full of meaning.”

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(Image credit: Courtesy of POP MART)

Clearly, from Khaite to Prada, no bag is too fancy for Labubu. Unlike funky, eclectic bag charms, handbag plushies are rooted in childlike wonder rather than a desire to appear like your life is curated, yet effortless. When the state of the world is in shambles, egg prices are rising every day, and shopping is getting more expensive by the minute, what’s the harm in throwing a freaky little woodland creature onto your bag?