Kinky, Curly Hair Deserves Luxurious Care—This Model Is Helping Make Strides


As someone with extremely textured hair, I’ve always had to choose function over fashion when it comes to the haircare and styling products I use. As appreciative as I am for how well my curls respond to formulas designed with only natural textures in mind, I tend to tuck them away under the sink for easy access instead of displaying them proudly with the other beauty products I love to see and use on my vanity. When I step into my bathroom, I want to feel as if every product on the shelf is a true reflection of the person that will benefit from the experience of using them.

With the success of celebrity brands like Beyonce’s Cécred in March of this year and Pattern Beauty by Tracee Ellis Ross in 2019, I think we’re definitely heading in the right direction for elevated haircare for kinks and curls. Two months ago, we saw the launch of a textured-haircare brand that’s bound to shake things up a bit: Lobie. Founded by Surinamese Dutch model and businesswoman Anastasia Hing MacKay, the brand intends to fill the gap between function and fashion for those of us with curly hair. With its first release, the Peptide Leave-In Mask, the products we’ll be seeing from the brand will be pleasing to the eye with clean formulas that support the health of textured tresses.

Below, Hing MacKay tells us about her experience as a curly girl, what inspired the creation of Lobie, and the importance of elevated textured haircare.

cGmjKVVhZZvinj3jA5HHcJ 320 80

Elevating Textured Haircare With Lobie’s Anastasia Hing MacKay