I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between


If I’m being completely honest, my underwear is something I put little to no thought into. As someone who goes for comfort over aesthetic, I stick firmly by my favourite T-shirt bra (Victoria’s Secret lightly lined demi, FYI) and a pair of French knickers. It rarely gets much more exciting than that, but for 2024, one of the resolutions I would actually like to stick to is to make more of an effort in this department. Who knows, I may even be wearing a matching sexy set on the daily!

But first things first, I need to remeasure my bra size before I broaden my collection. While you can do this online with the bra size calculator, I’m going to pop into my local Marks and Spencer to have a bra fitting IRL—this is best after not having it done for many years. 

A well-fitting bra is my priority, but I need to also think about amping up the sexy factor. Luckily, everyone from M&S, H&M and Arket to Dora Larsen, Agent Provocateur and Simone Pérèle has stunning styles to choose from. And if you’re still writing your Christmas list, why not pop a gorgeous buy comfy underwear set down? Here are my favourites to get you started…



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