I'm Not a Betting Woman, but I'm Certain This Trainer Trend Will Dominate 2024


When we look at the fundamentals of a versatile wardrobe, there are a few key items that spring to mind; any editor will argue that a crisp white tee and a reliable pair of jeans are worth their weight in gold. Beyond that, a classic blazer and a pair of wool trousers won’t go amiss. On the footwear front, the past 10 years have seen sleek white trainers lead the way, but this season, change is afoot.

Whilst I wouldn’t go so far as to decree that white trainers are “out” (let’s face it—they never will be), their colourful comrades have certainly saturated the landscape in recent months. Thanks to buzzy collaborations such as Adidas x Wales Bonner and an ever-expanding collection of colourful Gazelles hitting the market, it’s been hard to ignore the appeal of these joy-sparking trainers.



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