I Want to Smell Expensive and Classy—This Underrated Perfume Brand Is the Answer

If you haven’t heard of Jo Malone CBE, then where have you been? The fragrance expert is behind some of the most famous scents in the world, having launched her first brand, Jo Malone London, in 1990. Yep, I’m talking about the perfume label loved by Sofia Richie Grainge, Princess Catherine and Meghan Markle, to name a few. If you didn’t know, Malone actually left Jo Malone London in 2006 and started her second perfume project, which she titled Jo Loves. This more under-the-radar brand launched in 2011, and features a range of scents that are inspired by moments and memories throughout Malone’s life. As a fragrance-obsessed beauty editor, I was desperate to give the perfumes a go, and after trying a range of fragrances out, I have become a huge fan.

If you’re yet to try a scent from the brand, then you’re in luck, as I’ve taken it upon myself to share my all-time favourite Jo Loves fragrances. What I love about this brand is that it offers a more modern take on luxury perfumery, with unique scent combinations that will have everyone asking you what you are wearing. The sleek, square packaging is bound to compliment any dressing table, and with a range of perfumes on offer, you will definitely find something to your liking.

So, if you’re keen to know my top-rated Jo Loves scents, then keep on scrolling…

Jo Loves perfume

Is Jo Loves Different to Jo Malone?

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