Gigi Hadid Wore the Coat Color Trend People Are Buying Instead of Black Ones


It’s not really even coat season yet, but the biggest outerwear trend of fall 2024 is so good that Gigi Hadid couldn’t wait to wear it—and for the very high-profile outing that is a dinner date in NYC with Taylor Swift. Temperatures in NYC are starting to take a slight dip, and Hadid seized the opportunity to wear a trench coat in a color that everyone is buzzing about for F/W 24—especially when it comes to outerwear.

The coat color trend I’m referring to is chocolate brown, and although black coats are the biggest wardrobe staple of wardrobe staples, brown outerwear is on a mission to topple black coats from their throne this fall. In fact, our fashion director Bobby Schuessler just published a story today calling this a brown-coat fall. And Hadid is in full agreement, given her silky brown trench worn over the weekend.