Though the Trump administration has attempted to soften the blow of auto tariffs, shockwaves have already impacted automakers and consumers. Luckily for car buyers, some companies are using incentives to offload inventory in a hyper-competitive market.
American ‘big three’ automaker Ford Motor Company is just as exposed to tariff tremors as any major automaker. CEO Jim Farley is confident the Blue Oval can navigate market turbulence. Ford is officially extending its employee-pricing incentive, which is sweet music to the ears of car buyers and fans of the iconic American brand.
According to Automotive News.com, Ford is extending its employee-pricing offer to July 6th, 2025 “amid continued uncertainty around President Donald Trump’s tariffs on imported vehicles”. Originally, the incentive was due to expire by June 2nd, 2025. It was originally rolled out in the beginning of April alongside the announcement of major automotive tariffs.
This news is great for consumers who were looking to take advantage of the incentive and lease or purchase a new Ford vehicle. The Blue Oval’s website claims that the offer extends to select 2024 and 2025 Ford and Lincoln nameplates.
Ford’s employee-pricing campaign is called Ford Motor Company From America, For America. The idea behind the campaign is to offer deals on some of the automaker’s most popular nameplates as consumers process the effects of auto tariffs. Car import and car part tariffs could drive up the prices of new vehicles in the months to come, so Ford’s campaign is offering consumers a unique opportunity. In short, you can buy some of the brand’s best vehicles for the same prices that are offered to employees.
So, how much can Americans actually save by taking advantage of this campaign? The 2025 Ford F-150 full-size pickup truck has a starting MSRP of $38,810. It starts at just $35,799 for employees. That’s a discount of $3,011 on the brand’s most popular vehicle.
If trucks aren’t your thing and you’re more into muscle cars, the incentive also extends to the iconic Mustang nameplate. The 2025 Ford Mustang has a starting MSRP of $31,920, but you can get it for $29,671 thanks to the campaign. That equates to savings of $2,249. The Ford F-150 and Ford Mustang are just two of the many models eligible for the incentive.