For the Third Winter in a Row, Everyone on Instagram Is Wearing This Chic Jacket

Spotting a single trending buy can sometimes be like looking for a needle in a haystack, and it’ll take weeks of running through Instagram with a fine-tooth comb to stumble across a noteworthy style. Other times, however, you need merely glance over your feed to see that a product is really popping off. Well, this has certainly been the case with a certain A/W 23 Toteme jacket, and we’ve honestly lost count of the number of times we’ve seen it on social. 

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