Dopamine Menus Are Taking Over TikTok, so We Curated the Ultimate Beauty-Editor Special


One thing TikTok has always been good at is inspiring self-care through beauty and wellness trends that play into aesthetics. Last year, we witnessed the meteoric rise of one of the Pilates princess—someone with a love for matching fitness sets, Stanley cups in limited-edition colors, and days spent doing Pilates on a mat or reformer. As much as Who What Wear beauty editors enjoy keeping a finger on the pulse of these trends, we also love investing in our own self-care, which is why we’re beyond excited to try our hand at TikTok’s viral “dopamine menu” movement.

A trending TikTok audio from a video by content creator Payton Sartain featured in 20.2k post tells us what a dopamine menu is and its purpose. “[It’s] your go-to list of things you can do throughout your day so you don’t default to doomscrolling on social media,” says Sartain as the video shows her lighting a candle as she prepares to sit at a desk. She then introduces the trend as being featured in episode 157 of her podcast Note to Self.

Below, we’re putting a beauty spin on the wholesome idea and offering our favorite products we use to create our personalized dopamine menus.

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1. Maya Thomas, Assistant Beauty Editor

2. Kaitlyn McLintock, Associate Beauty Editor

3. Shawna Hudson, Associate Beauty Editor

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5. Jamie Schneider, Senior Beauty Editor

6. Erin Jahns, Beauty Director





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