CharliXCX Calls This Iconic, Anti-"Brat Girl" Byredo Perfume an "Essential"


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CharliXCX singlehandedly coined and created the it-girl aesthetic of the summer—”brat girl.” Named after her latest album, Brat, this aesthetic is all about a messy, party-girl vibe. Think of tousled hair, late-90s/early-2000s-esque clubbing clothes, and unkempt makeup—the more lived-in and effortless, the better.

Essentially the complete opposite of the “clean girl” aesthetic, “brat girl” is a refreshing reminder that we don’t *always* have to be perfectly put together. In fact, it’s actually about letting loose and embracing a bit of chaos for the fun of it. As such, “brat girl” beauty products have been trending lately (most of them come packaged in the official “brat-girl” shade of neon green).





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