I've Tried £226 Worth of Products From This Cult Hair Brand—These 8 Items Are in a League of Their Own


Ask any beauty editor or fashion insider what the best shampoo, conditioner, hair mask, or hair oil is, and I guarantee that someone will mention Olaplex. Yep, this haircare brand has reached cult status amongst the beauty community, and for good reason.

Founded in 2014, Olaplex suddenly burst onto the haircare scene thanks to its patented bond technology. It was one of the first brands to focus on bond building, and since launching a range of reparative products, many brands have followed suit.

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I’ve tried almost every Olaplex product out there.





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