30 Beauty and Wellness Items I'm Buying to Conquer My "Winter Arc"


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Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

As someone who used to wait until the New Year to make significant life changes, I’m drawn to the “winter arc” trend. If you have no idea what I’m talking about, let me share some context. The “winter arc” refers to a period of goal-setting, habit-stacking, and self-improvement during the last months of the year. On Instagram and TikTok, it’s framed as a way to get a jump start on the New Year. As one content creator put it, “Your future self will be so happy that you started making changes now.



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