In the fashion world, it doesn’t matter if it’s 90º out. When the fall collections begin trickling into stores, everything automatically transitions from summer mode to autumn like a timed switch went off. Because of this, we can already infer which items will go on to dominate the season weeks out from its actual start date. (Technically, the first day of fall is September 22.)
To do so, I start out by examining everything the celeb set’s already worn from the fall collections—fall 2024 in this case—to see what their top-tier stylists took note of at the shows back in February. From the runways, we’re already seeing boho take off as well as suede, chocolate brown, and leopard print. Next, I take to TikTok and Instagram to find out what’s reaching viral status on a broad scale, from trendy and affordable steals to the designer items people are actually buying. Lastly, I hit up my co-workers and fellow fashion editors aka the holy grail of market knowledge. Nobody knows what’s buzzing better than them.
After hours of scrolling, inquiring, and, yes, shopping, I came up with a list of the 30 items that are destined to reach ubiquity this fall. Scroll down to find out which ones made the cut.
This coat *just* came out, and it’s already destined to sell out. Everyone’s talking about it in our office, especially due to its barn-esque collar.
Heaven Mayhem
The Icon Watch
We tried out this Heaven Mayhem watch when it first came out and were impressed, to say the least. It’s already sold out at multiple retailers, so clearly, we weren’t the only ones.
Almina Concept
V Neck Cardigan
My co-worker Anna got this Almina Concept cardigan sweater last fall right before it sold out for the entire year. It’s finally back, and I’m predicting another major season of success. The fit is impeccable and very expensive looking—like $2980 expensive.
J.Crew
Gwen Lace-Trim Slip Skirt in Textured Satin
This skirt has blown up among the New York City editor scene. Everyone’s suddenly talking about lace-trimmed slip skirts, and they’re not just talking. They’re wearing them too.
Marc Fisher
Gunner Pointed Toe Flat
Almond-toe pumps and flats have officially taken over, and this Marc Fisher pair allows you to get in on the trend without having to spend The Row or Loro Piana prices on the anti-trend style. Plus, it comes in the biggest color trend from the fall/winter 2024 runways.
The Row
Margaux EW Clutch in Leather
Kendall Jenner can’t stop wearing this new east-west clutch version of The Row’s iconic Margaux bag. Yes, it’s in stock.
Alexa Chung for Madewell
Double-Breasted Blazer Overcoat
Alexa Chung just dropped an already-viral collection with Madewell, and the suede jackets and coats are the most talked-about inclusions. Anything suede is going to be huge for fall—period.
Reformation x Laura Harrier
Maddie Knit Top
Laura Harrier can’t stop wearing this semi-sheer one-shoulder top from her collaboration with Reformation. Really, she can’t stop wearing all of the pieces from the collection, which our editors tested out via livestream earlier this summer.
Citizens of Humanity
Charlotte High Rise Straight Jeans
I just visited COH’s showroom and saw someone on the team wearing these jeans. Let’s just say I was immediately convinced that they are perfect and must make their way into my fall wardrobe and yours too! She suggested sizing down—just saying.
STEVE MADDEN
Trinity Black Crocodile
These are giving Toteme vibes, but luckily, they will only set you back $100. The croc print makes them even more awe-worthy, while the slight heel will allow you to walk for miles without too much trouble.
Saint Laurent
Le 5 à 7 Small YSL Hobo Bag in Leopard-Print Calf Hair
Heaven Mayhem
Julia Necklace
Cord necklaces continue to go strong on the trend circuit, with this Heaven Mayhem version being one of the most sought-after options.
Thanks to celebrities like Daisy Edgar-Jones, Sienna Miller, Sydney Sweeney, and more, chiffon boho dresses like this option from H&M and designer picks from Chloé are absolutely going off. Everyone and their mother wants one, and fortunately, there are plenty of options to go around.
STEVE MADDEN
Dusty Chocolate Brown Suede
If Khaite’s Western boots are also on your wish list but slightly out of your fall budget, don’t fret. This Steve Madden alt will check off many of the same boxes with its short and angled heel, square toe, fitted shaft, and suede material.
& Other Stories
Asymmetric Wool-Blend Cape
This scarf-coat should be sold out, but it’s not yet, which means there’s still time for you to snag one of the top outerwear trends of the season in scarf- and cape-attached coats.
Elisa Johnson
Lyric Leigh Sunglasses
These oval tortoiseshell sunglasses have already sold out on multiple other websites, so it felt like a miracle when I spotted them fully stocked at Shopbop. Everyone seems to be ditching their black shades for tortoiseshell ones this season, myself included.
Beyond Yoga
In Stride Half Zip Pullover
I first spotted the black version of this technical pullover in an Instagram Reel posted by content creator @shayinjune, who called it out as an affordable alternative for The Row. It’s lightweight, versatile, and cool, especially when paired with barrel-leg trousers or baggy jeans.
J.Crew
Stratus Pant in Textured Satin
Everyone from Jennifer Lawrence to London fashion people is ditching their tight, structured bottoms for silky alternatives that double as luxury pajama pants.
The Adidas Taekwondo sneakers are set to be 2025’s most-wanted sneakers, surpassing the Sambas for real this time.
The padded, wide shoulders make this otherwise classic black coat feel so modern and chic. Though it’s already designed to be slightly oversize, I plan to size up for an even bigger fit.
cos
Asymmetric Tie-Wast Silk Dress
Proenza Schouler’s S/S 25 collection proved that the tie-detail trend from fall will continue to reign supreme throughout the entirety of 2025. Get in on it now with this stunner of a red dress from COS that’s guaranteed to sell out by October 1.
Babaton
Sculpt Knit Callback Top
Someone suggested this top to me, and I fell in love with it immediately just seeing it online. It arrived earlier this week and was even better in person. The high neckline gives Khaite vibes, while the super-sculpted rib-knit fabric makes it incredibly flattering and expensive looking.
Beaufille
Cassia Capri Leggings
One of my chicest friends just got back from the South of France, where she wore these lace Beaufille leggings on repeat. They check off so many trends in one $320 purchase that can be styled in countless ways.
MANGO
Metal Fastening Leather Belt
Quick, get your hands on one of the coolest and most accessible styling pieces you can buy for fall. This belt will work wonders to elevate and stylize any all-black outfits, from a maxi dress to slouchy trousers.
Levi’s
Ribcage Full Length Jeans
Darker denim washes will take precedent this season over lighter, vintage-inspired alternatives given how much more elegant and elevated they appear naturally. I love designer jeans, but when I can get a great-fitting and luxe-looking pair from Levi’s for under $100, there’s really no reason to say no.
Jeffrey Campbell
Dancerina Mary Jane Ballet Flat
These ballet flats have been huge for a couple of seasons now, and with the new addition of a brown suede pair, I’m expecting their supremacy to continue throughout fall and into winter. One of the WWW editors already snagged this exact style, and we’ve all quickly been influenced.
Michael Kors Collection
Oversized Jaguar-Print Coat
This coat caused a huge stir when it debuted on the runway last February at the Michael Kors Collection show on none other than ’90s supermodel Amber Valletta. It was one of the biggest examples of the swan trend, and now that it’s for sale, it’ll no doubt be spotted on countless chic ladies (who lunch perhaps) in NYC and beyond.
The waist! The crop! The price! Everything about this blazer is delicious.
Zw Collection
Long Shorts
I was never a Bermuda shorts person, but lately, longer and more oversize pairs like these from Zara have been tempting me away from my favorite hot pants. Daisy Edgar-Jones wore a long pair on her Twisters press tour, which is probably why I’m so smitten with the style all of a sudden.
prada
Brushed Leather Cut-Out Ballerinas
Prada comes out with a viral shoe style every season, and this is the pair that’s set to take over for fall. I tried on the black flats in Paris during the Olympics and can say with 100% honesty that they are perfect. No notes.