16 Fresh Looks That Prove London Street Style Is (and Always Will Be) Elite


Call me bias, but I’ve always said that London’s street style scene is one of the best in the world. And now, I’m here to show you that this isn’t just pure conjecture on my part, but solid fact, as our latest street style shoot, which took place this September in our nation’s glorious capital, is one of the best on Who What Wear record.

The start of September is always an excellent time for fashion in London as a summer of (very) changeable weather can lead to a lot of outfit confusion. Sundresses are often worn with rain macs in fear that there may be a sudden downpour and sandals are paired with cosy knits and jeans in an attempt to embrace the season, all resulting in a bit of a mishmash of looks. Then September rolls around and everything falls into a pleasant and cohesive style rhythm.