Americans only start taking their sun-related skincare seriously at age 26, according to new research. The poll of 2,000 U.S. adults found that before their mid-20’s, Americans aren’t taking proper care of their skin — which might be why respondents are four times as likely to get scalded by the sun than they are to use sunscreen. The survey found 79% have experienced sunburn, while only a fifth admit to using facial sunscreen (20%) or body sunscreen (21%) daily. Commissioned by Melanoma Research Alliance, the largest private nonprofit funder of melanoma research, and conducted by Talker Research, the survey also looked at the habits of different generations regarding sun protection.
