8 Winter Trends I Keep Seeing on Every Stylish Person in London

We Brits are known for many things, but complaining about the weather is our most toxic trait—every work meeting starts with a grumble about the day’s forecast, and we even moan about sunshine. As a Londoner, I have to start this article in typical Brit fashion by letting you know how bitterly cold it has been this week—it even snowed. Fall is over, winter is here, and so heavy knitwear and quilted coats have officially come out of hibernation.

Winter trends always slant toward the practical, as layering becomes a necessity rather than a styling flex. Despite the influx of duvet coats and hiking boots, Londoners don’t let a cold spell stop them from creating a “look.” The overall vibe this year is all about elevated styling, with cocooning knitwear, rich colors, and sweeping silhouettes. There is a particular focus on timeless winter investment pieces, from ankle-skimming tailored coats to gigantic scarves.

This winter, Balmoral style has also made its way to Central London, as many designers were inspired by countryside codes, with tweeds, wax coats, heavy-duty knitwear, and tartan skirts receiving a high-fashion treatment. Enter any rural pub and you’ll see the clientele is largely outfitted in well-worn wax walking jackets. However, they have been repositioned as a cult fashion item this year thanks to Miuccia Prada, who included barn jackets in Prada’s S/S 24 collections. But it’s not just Prada that is in an outdoorsy mood, as at the Dior Cruise 2025 show (which was staged at Drummond Castle in the Highlands), traditional dress was celebrated and reinterpreted with a lineup of tartan kilts and chunky riding boots.