6 Chic Denim Trends That Will Infinitely Upgrade Your Wardrobe in 2024


As fashion editors, team Who What Wear spend a lot of our time pouring over runway shows. Coquette-ish baby doll dresses, XXL totes and lots (and lots) of florals might be setting the tone for the year ahead, but one trend that you can expect to see crop-up no matter the designer is trusty old denim. Take a humble pair of black jeans, or a trusty blue denim jacket, and regardless of the season, forecast or even the occasion, denim always rises to meet the dress code. It is after all, one of the hardest working fabrics in our wardrobes. And, okay, it isn’t quite polished enough for say, a wedding or Michelin star restaurant, but it is largely considered to be the best attire for our day to day lives.

Don’t know what to wear to work? Jeans and a boot never fails. Running errands on weekends? Jeans and trainers are always practical. Dressing up for evening? Nothing beats black denim and a heel. And so, given our reliance on these versatile trousers, skirts and dresses, it makes sense that denim trends move with the times and get an upgrade each season. 

So, as we start the new year wondering which pieces to invest in to update our 2024 look, what better time to whittle down the denim trends that we’ve spotted rising  to the top over the last 12 months. From the controversial new jean silhouette that’s kicking skinnies to the kerb, to a casual take on a workwear staple, these are six denim trends of note for the year ahead.You heard it here first. 



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