35 Chic New Buys from COS, Massimo Dutti and Reformation That Pass for Designer

Taking my role as Who What Wear’s shopping editor as seriously as I do, a big part of my job is ultimately about making sure you enjoy shopping as much as I do. How? Well, I’m a big believer in the idea that shopping doesn’t have to be stressful, and to ensure that it is every bit fun as it is functional, I spend the majority of my time trawling through new-in sections just so you don’t have to. That way, you get to save on scrolling time and easily identify the pieces that your wardrobe needs the most, all in one handy little edit. Sound good?

In one of my weekly scrolling sessions, I was drawn to three stores in particular that kept and held my attention. Whether you’re looking for seasonal updates, exciting new finds, or long-term investment pieces, Massimo Dutti, Reformation and COS are looking so good that I can’t help but share. Already, this winter is shaping up to be the strongest offering of the last 12 months, but believe me, when I say, many of these pieces are so good that won’t hang around for long.

So, if you’re looking for standout partywear, cosy knitwear, tailored trousers, timeless boots, or just an overview of the very best pieces to land this month, keep scrolling to see some unmissable finds from COS, Reformation and Massimo Dutti. Consider this your winter wardrobe sorted. 

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